I✦
Scope
Forty proposed features cut to four. The cut list was the deliverable.
S3
MMXXVI · Web & App
End-to-end product
11wk
Sketch to launch
4
v1 features
2
Sides served
Eleven weeks
Timeline
The challenge
Two-sided marketplaces fail on the empty side. The client had landlords ready and no renters, which meant the first version had to feel populated and useful on day one.
The approach
We designed the renter experience first and seeded it with the landlord inventory that already existed. Search, saved properties, in-app messaging, and a viewing scheduler — nothing else shipped in v1.
The outcome
A working product with a genuine transaction loop rather than a prototype. Scope discipline is why it shipped in eleven weeks instead of eleven months.
Commission✦
Before✦
A whiteboard sketch, a feature list of forty items, and no clear first user.
After✦
Four features, one transaction loop, real users — shipped in eleven weeks.
The process
How it was made.
II✦
Design
Renter-first flows, because that was the empty side of the market.
III✦
Build
Search, saved properties, messaging, scheduling. Nothing else.
IV✦
Launch
Seeded with existing landlord inventory so day one felt populated.
Next
Continue through the shelf.
XVII
If you have something worth saying clearly — we should correspond.
The studio is open for commissions in brand, web, app, video, advertising, and print. The Image → Prompt Atelier is free, forever.