I✦
Script
Five claims, each landing inside two seconds. Written before casting.
Video · UGC Pack
Fable Five
Five user-generated-style advertisements for a direct-to-consumer brand — written, cast, shot, and cut as a single pack.
S4
MMXXVI · Advertising
Talking-head + b-roll set
5
Scripts shipped
2s
To the claim
3
Aspect ratios
Two weeks
Timeline
The challenge
The brand’s previous creative looked like advertising, so it was skipped like advertising. They needed work that read as a recommendation from a person, not a campaign from a company.
The approach
Five scripts, each opening on a specific claim inside the first two seconds. Cast for credibility over polish, shot on phones deliberately, and cut with the pacing of the platform rather than of television.
The outcome
Delivered as a formatted pack — every asset already cropped for every placement, so nothing needed re-editing before it ran.
Commission✦
Before✦
Polished brand films that looked like ads and were scrolled past like ads.
After✦
Five phone-shot pieces that open on a claim in two seconds and read as recommendation.
The process
How it was made.
II✦
Cast
Credibility over polish. Real users where possible.
III✦
Shoot
Phones, deliberately. The format is the message.
IV✦
Pack
Every cut delivered in 9:16, 1:1 and 16:9, ready to run.
Next
Continue through the shelf.
XVII
If you have something worth saying clearly — we should correspond.
The studio is open for commissions in brand, web, app, video, advertising, and print. The Image → Prompt Atelier is free, forever.