I✦
Read
Twelve months of account history. The creative, not the targeting, was the ceiling.
Meta Ads · Creative
A campaign that paid
A Meta advertising account rebuilt from the creative up — same budget as the previous agency, materially better return.
S5
MMXXVI · Advertising
Static + motion pack
3×
Click-through
0%
Budget increase
1wk
Review cadence
Ongoing retainer
Timeline
The challenge
The account was being run on autopilot: one creative, broad targeting, and a monthly report that explained the spend without improving it.
The approach
We rebuilt the creative first, because targeting cannot rescue a weak claim. Then a weekly cadence — read the numbers, cut the losing creative, write the next one. Managed weekly, not quarterly.
The outcome
Click-through improved roughly threefold against the previous agency on identical budget. The creative was the variable that moved.
Commission✦
Before✦
One creative, broad targeting, autopilot, a monthly report nobody acted on.
After✦
A weekly creative cadence on the same budget — roughly three times the click-through.
The process
How it was made.
II✦
Rebuild
New claims, new statics, new motion. Tested against the incumbent.
III✦
Cadence
Weekly review: cut the loser, write the next one.
IV✦
Report
A plain monthly note on what changed and why — no vanity metrics.
Next
Continue through the shelf.
XVII
If you have something worth saying clearly — we should correspond.
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