I✦
Audit
Ninety recent posts laid on one wall. The inconsistency was the finding.
S1
MMXXVI · Brand
Wordmark & content system
3
Post templates
<5min
Per graphic
1
Masthead
Four weeks
Timeline
The challenge
The account had an audience and no architecture. Every post looked like a different publication, and nothing was reusable — each graphic was built from scratch, badly, at midnight.
The approach
We built a wordmark with a proper masthead weight, then a content system: three post templates, two colourways, one typographic scale. The rule was that any post had to be buildable in under five minutes.
The outcome
Posting cadence went from sporadic to daily because the friction disappeared. The identity now reads as a publication rather than a person shouting.
Commission✦
Before✦
Twelve visual styles across twelve posts. No masthead, no scale, no reuse.
After✦
One masthead, three templates, a five-minute build. Daily cadence, sustained.
The process
How it was made.
II✦
Mark
A wordmark with editorial weight — set to hold at avatar size and at banner size.
III✦
System
Three templates, two colourways, one type scale. Documented in a two-page guide.
IV✦
Handover
A working file the client can drive without us. That was the point.
Next
Continue through the shelf.
XVII
If you have something worth saying clearly — we should correspond.
The studio is open for commissions in brand, web, app, video, advertising, and print. The Image → Prompt Atelier is free, forever.